A tour operator that reaches its target group online


A tour operator that reaches its target group online

Wordpressseite mit Schnittstellenanbindung

Configurator with interface connection

30 years of Freizeit Aktiv class trips at fair prices – so that the more than 100 destinations in more than 15 countries with diverse accommodations will continue to make teachers and students the choice of the future, we have completely rebuilt the portal and are responsible for ongoing marketing.


The website was implemented with WordPress, with the data displayed being enriched by our partner VIATOR via an interface. Bookings are returned directly to the VIATOR WORKSPACE software solution and can be processed there.

SEM for new customer acquisition

Opportunities and risks

The “class trip market” is quite competitive. Every month there are over 90,000 relevant search queries made by potential new customers. Pupils and teachers are less and less going to travel agencies and searching online instead – this results in opportunities and risks. Our customer wants to further expand its already strong positioning and is counting on our help for growth. Holistic search engine optimization is a decisive success factor here.


With its ideal location in the border triangle where Germany, the Netherlands and Belgium meet, its medieval charm and cultural offerings, a city like Aachen can convince not only advertising agencies like Adfreak of its creative potential.


In order to give the numerous small and medium-sized companies in and around Aachen the attention they are looking for, we have specialised in all kinds of online marketing: from the creation of high-quality websites including comprehensive search engine optimisation, to the creation of a professional corporate design, to the shooting of your individual image film.

0241 91999963
Lütticher Str. 222
52074 Aachen


Average customer rating of 5.00 / 5.00
Determined from 24 Ratings.