SEO for bloggers: How to be found

6. February 2020

SEO for blogs – with ease to click success

You like to write and share that with the online world? Even more: With your blog you make a real effort, even pouring your heart and soul into it. Only so few people read it… on Google, you have been drowning in the masses. The good news: You can easily change that! Stay relaxed about SEO for bloggers.
In this article we’ll introduce you and this strange thing called “SEO” to each other. With a little practice, you might even develop a close friendship and take the Internet by storm together.



May I introduce you? This is SEO for bloggers.

In its character search engine optimization can be very complex. It also likes to adorn itself with English technical terms. This makes it interesting on the one hand, but usually causes fear of contact in laymen – unfounded!
Admittedly, this blog article could theoretically also become a whole book, for example: “The never-ending SEO story”, because like everything technical, search engine optimization is constantly evolving.
For your blog I would like to give you only the basics. So let’s develop together a basic understanding of the essence of SEO including the most important practical tips. You can already achieve great success with this. Let’s start with SEO’s penchant for foreign languages…



SEO-German, German SEO

It is part of it that you roughly understand the language of search engine optimization to get along with it well. Now, if you fear a vocabulary list like in school, I can reassure you. Neither do you need a doctorate in English, nor do you need to burn kilograms of brain wax to master the terms. In time, you will learn the terms by yourself, through pure handling.


It is important at the beginning that you have heard of “OnPage” and “OffPage” at least once.


Show yourself from your best website or “The 3 aspects of OnPage”

So that your website is particularly captivating, optimise OnPage. This is everything that has to do directly with your website and the texts placed on it. If in doubt, put yourself in the visitor’s place: What would he/she like to find on your website? Google uses these criteria to advise your blog as well.



1) The structure

This includes headings in the right places, the general clarity of the website and text and its formatting.

Tips on structure:
Keept it simple! A good blog post contains 300 – 1000 words, consists of an h1 main heading, an h2 subheading and further subheadings, which themselves can be further subdivided.
The reader also does not want too long sentences and as far as possible avoid complicated technical terms. Structure the text logically. It is better to use one or the other sub-heading more. Nothing is more annoying than a huge paragraph without subdivision.
How boring would a blog article be if it were completely unillustrated? But even that has to be learned: Less is more here and the pictures please also in the appropriate size – small but nice



2) The technology

As a matter of principle, Google rates technically perfect pages better than those with errors. So look for a website that is best optimised according to SEO criteria right from the start. In case of doubt, have your own site professionally optimized. Prefabricated blog sites meet the criteria layer to varying degrees.

Tips on technology:
For the layperson it is virtually impossible to optimize your own website yourself. At the same time you should not underestimate this in the long run.
An absolute no-go are for example long loading times. Hardly anyone has the time, let alone enough patience, to wait until a page is set up today.


3) The contents

What have you typed up now? “Content is king” is a frequently used phrase in the SEO scene. Hopefully you are an expert here as a blogger! Your topic should appeal to a broad mass. People seldom google into the blue, but with concrete questions they have. So ideally your blog should deal with solution strategies or answers to questions that occupy many people and at the same time have not been dealt with online very often.



Find your niche and become an expert here. The thousandth article on the same topic will at best leave the reader with a tired yawn. So for you and for him your article would be a waste of time.
Unique content, the “unqique content”, is hopefully a matter of course for you. Google recognizes all copied content immediately.



The keyword is the key to success

A very important point in SEO for bloggers: What are users looking for anyway? To find out, there are many tools, some of which you should try out playfully. Very important for the article is the so-called “keyword”. It’s the keyword your article is all about. The keyword density should amount to 1.5%- 2.55% in the whole text and about 40-50% of it already occurs in the first third.


Tips for the keyword:

The tool par excellence and essential for every SE optimizer is probably Google AdWords. Limit yourself to 1 main keyword per article. Google recognizes namely its information content. If this is too low for your keyword, its rating will be correspondingly low.
The main keyword should definitely be in the meaningful main heading. Already in your introduction it should be clear to the reader within the first sentences what the article is about. Pay attention to concrete, crisp headlines in which your keyword also appears 1-2 times.



OnPage fine tuning for a shiny blog post

Last but not least, we will turn your gemstone from a blog for Google into a dazzling diamond. Here is a small overview of the final measures:



Internal links:

Your readers love your texts, the way you formulate and the structure of your website. That’s why they would also like to get more in-depth information about a topic on your site. Therefore link on your website



Title day:

Always set the title tag manually. Google will guess you better that way.



Image ALT attribute:

You should urgently document this detail as well. Place your main keyword here.



Together we are strong – OffPage SEO for bloggers

Outside of your site, OffPage takes place. To increase your PageRank sustainably, links to other websites are the means par excellence. Ideally, you link many pages to the outside and are linked again. This almost invites manipulation and many pointless links. But this is exactly what Google does not want and is quickly punished with a bad rating or even the complete exclusion of a page from the biggest search engine. It simply isn’t worth it, so link sensibly and with common sense. Google also measures the duration of your visitors’ stay and no user likes to stay on a website that is artificially filled with links.




Keep it real! For the reader and thus for Google’s evaluation of a good blog, backlinks are part of the equation, as long as they provide added value to the interested user.



Slowly build a good SEO ratio

Well, that was a lot easier than I thought! With SEO for bloggers, these basics are enough as a tool to rapidly improve your rating. Practice makes you the master of search engine optimization of your texts. The more you write, optimize and link, the more readable your blog becomes and the more developed your link structures. You need stamina and patience… oh yes and of course your love for writing. Perseverance is the foundation on which your rating and ultimately your number of visitors is based.



A good prospect for your future

There are still many small tricks that would go beyond the scope of this article. The “Social Signs” is another point that is strongly implemented in the Google rating algorithm. This refers to discussions, likes and shares on Facebook and Co. For this and also for a technically perfect own homepage, which in the long run every blogger would like to have, there are in case of doubt many media agencies at your side.


Finally, good news if you’ve tasted SEO blood: we’ll be feeding you bit by bit with more SEO for bloggers texts on our site.


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